May 24, 2013 – For IB Business Management Seniors

Objective 3 in the Social Media Marketing Unit is to examine and understand the uses of social media in marketing. To accomplish this, students will break into seven cooperative groups (of roughly 3 students) and create a presentation on each of the seven topics below. I have provided the resources for you; each group is required to use each of the resources provided.

1. PromotionElijah, Kayla and Tyra
How To: Use Social Media to Promote Your Business
How To Use Social Media To Promote Your Small Business
HOW TO: Manage Successful Social Media Promotions
Brands Now Direct Their Followers to Social Media

2. Engaging Customers Kimberley, Hydiya and Cecilia
Engage Your Customers through Social Media like Four Seasons
How to Enage With Customers Using Social Media
26 Ways to Engage With Customers Using Video
Social CRM – Strategies That Engage Customers Using Social Media

3. Customer Service Vincent, Ivann, Isaiah and Kevin
9 Ways Top Brands Use Social Media for Better Customer Service
How to Integrate Customer Service Into Social Media Marketing
How “Social Media Customer Service” Is Often Either A Failure Or A Lie
Utilizing Social Media for Customer Service

4. Brand Building Destiny, Lynette, Kareese and Naje
How to Use Social Media To Establish Your Online Brand
How Social Media Helps Brand Building and Driving Profitable Business
Brand Building with Social Media (Slideshare)
Building Your Brand with Social Media

5. Research Ashley C., Kadhy and Dinh
10 Research Tools for Social Media Strategies
How to Use Social Media for Research and Development
3 Ways to Use Social Media for Product Research and Development
How to Use Social Media for Market Research

6. Sales Ciani, Qadira and Ashley S.
How to sell anything using social media
How To Use Social Media To Make Sales
8 Ways to Successfully Sell Using Social Media
Using Social Media for Sales 101

7. Integrated with Traditional Marketing Shujuan, Connie and Hong
How to Integrate Social Media With Traditional Media
5 Reasons Why Integrating Social Media with Traditional Media is Hard
Integrate Social Media with Traditional Advertising for higher returns
10 Simple Ways Social Media and Traditional Media Work Together

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